Project A : Flagship Store
What.
Australia Post store design to reposition the brand as the civic hub it once was, meeting the evolving needs of consumers by embracing digitalisation, fostering community engagement, and taking steps toward a sustainable future.
DESIGN THINKING.
Strengthening community engagement is crucial to positioning Australia Post as a civic hub, transforming physical stores into central spaces where communities can gather and connect. A community garden with composting facilities as well as a shared digital space with equipment for public use are used to achieve community engagement. Additionally, the first floor's versatile space can host workshops, events, or community meetings.
Software: Illustrator, InDesign
Project B: Temporary Post Office
What.
Sarsfield, a town impacted by the 2019 bushfires unfortunately lost their community centre. An opportunity to rebuild sees Australia Post providing a community hub that brings together the people of Sarsfield and provides necessary AusPost services.
DESIGN THINKING.
Targeting families and children who may have lost their homes, parks or schools, the design solution provides an outlet for children to improve their mental and physical health through play. The rest of the community can use the space as a meeting point or as a amphitheatre, just as the Sarsfield community centre had been previously used.
Software: Illustrator, InDesign