What.
Revive, a second hand consignment store seeks to challenge the dominance that the fast fashion industry has on the market for affordable, youth-oriented clothing. Branding identity aims to reflect this goal with a vibrant and sprightly feel.
Design thinking.
The primary visual elements, simple geometric shapes with directional arrows, are featured throughout the brand identity to create clean, eye-catching graphics that allude to Revives aims and values. The playfully bright colours and soft shapes support the youthful identity, targeting the younger demographic Revive seeks to engage with.
Software: Illustrator, InDesign, Photoshop
