What.
Retail and signage design for Imbue, a natural dye store dedicated to inspiring creativity and reviving the art of natural dyeing. The space aims to serve as a hub for natural dye materials, products, education, and workshops, fostering a community of sustainable makers.
Design thinking.
The store design creates a physical space that brings the art of natural dye to life through engaging and creative experiences. By opening up the back-of-house area and placing the workshop on a lower level, customers can gain a deeper understanding of the natural dye process as they observe it in action. Furthermore, the drying racks will display in-process artworks and the dye display table will provide educational information on natural dye matter and how to use it.
Imbue creates a welcoming space for collaboration and learning that fosters a supportive community of artists and crafters. Situating Imbue as a hub for natural dye education, experimentation and inspiration. 

Software: Illustrator, InDesign, Photoshop